Chapter 2 - How Google Works
This chapter explains those elements of the Google ranking process that will matter most to you. It is not meant however to be an exhaustive inside look of how Google works - only a handful of persons at Google know this.
Google, like other search engines, uses automated software to read, analyze, compare, and rank your web pages. So you need to know what elements and factors Google cares about, and how important these factors are in relation to each other.
Because this is an important concept, it will be repeated: Google uses automated software to analyze your website - not human beings. Which means that visual elements of your website that may matter to you - like layout, color, animation, Flash, and other graphics are ignored by Google. The Google search engine is like a blind person reading a book in Braille - anything that is graphical, spatial, or visual in nature is simply not seen.
Chapter 1 - The Importance of Google
So why a special guide just on Google? Aren’t there hundreds, if not thousands, of search engines out there that need to be worried about? There are many other search engines and search directories that exist, but Google is the most prominent, most used, and most important of them all. At the very least, it is the search engine you should focus your website promotion efforts on first. So let’s discuss why this is so…
Without a doubt, Google is the largest and most used search engine in the world today. Google currently indexes over 3.3 billion Web pages (as well as PDF, Word, Excel and other files), over 425 million images, over 800 million Usenet (newsgroup) messages, and performs more than 200 million searches per day (as of September 2003).
PART I - Getting Started
This section of the book lays the foundation for your work. It is highly recommended that you understand the concepts and perform the tasks discussed here, even if you feel they are basic or you already know them.
The first chapter deals with how Google works, while the second chapter discusses the important concept of keywords and how they form the basis of your future efforts and success with Google.
Before we continue, there are a few basic terms that you should understand right off the bat. These terms are the most often misunderstood by beginners. There are other terms you’ll need to know, but let’s get through these first.
Sphere: Related Contentgoogle.com secrets!
Google.com Evolution
Adsense Arbitrage - Still Alive And Well…(Post #16)
Post #16 (November 19)
Forum Username: mikeronet
Brad’s Comments:
Michael’s most recent forum post is included below. He’s been busy adding new campaigns and keywords via his “rinse and repeat” Arbitrage method, so he’s been away from the forum for a little over a week. He updates us on his progress below.
Hello everyone!
Well - It’s been a while since I have posted here with my updates. I have been very busy working my sites, and building new ones as well. The success of my original site has continued to skyrocket, and new ones are beginning to flourish as well.
It is truly amazing to me still that all of this works!
Adsense Arbitrage - Still Alive And Well…(Post #15)
Post #15 (November 11)
Forum Username: mikeronet
Brad’s Comments:
A forum member posted a nice video explaining the entire Adwords abuse problems that Google is facing and combating.
Sven -
That video you posted is an excellent source of information on the problem that needs to be tackled. It further solidifies in my mind that my approach to this is totally, 100 percent legitimate, falls completely within the Google TOS and Guidelines.
AND - most importantly - that I am providing relevant, useful information to my customers, and that the ads I am running to get them to these pages are also completely legitimate and not misleading, nor are they of the bait and switch variety.
In order to prove my point about the legitimacy of what I am doing -and - to answer several people who have written me asking me for examples of my template that I am using - I am going to show all of you a clear example of my approach.
Before I give the URL to the site I am going to show you - Keep these things in mind:
Adsense Arbitrage - Still Alive And Well…(Post #14)
Post #14 (November 9)
Forum Username: mikeronet
Brad’s Comments:
A question was asked if Michael was still having success, since his last post, 3 days ago…
Hi -
Yes - my campaign is still doing very well, thanks very much for asking! I am averaging approx. $150 - $200 each day on the initial campaign I started back on 10/16. I have 3 others that are strung off the main campaign each earning anywhere from $3 - $10 per day as well.
Adsense Arbitrage - Still Alive And Well…(Post #13)
Post #13 (November 6)
Forum Username: mikeronet
Brad’s Comments:
A question was asked if Michael thought the content network was important to his success…
Hi Tony -
I see the content network as being integral to the success of this particular campaign. I cannot fully explain why it has worked out so well - but, I am not looking the gift horse in the mouth either.
Adsense Arbitrage - Still Alive And Well…(Post #12)
Post #12 (November 6)
Forum Username: mikeronet
Hi -
Yes - still only using content network for this particular site. Doing combos of search and content on a couple of other candidates I am testing at the moment.
In response to Google taking my $$$ - I am equally happy to take theirs as well… LOL - and right now the spread is absolutely in my favor.
