Author Archive
SEO - Search Engine Optimisation - How to rank highly in Google
There seems to be a huge amount of information on the internet about how to rank highly in Google. The obvious reason for this is that a listing at the top of the returned results for certain keywords or keyphrases, means traffic, and traffic means good news all round. People make search engine […]
Chapter 6 - Linking Your Pages Correctly
Before we continue with this chapter, it is time to introduce the concept of Google PageRank (PR). PageRank will be discussed in more detail in “Chapter 9 - All About PageRank”, but is discussed here in order to understand why it matters how you link pages on your website together.
PageRank is a numeric value that […]
Chapter 5 - Optimizing Your Web Pages
Now that you know how to structure your site and pages, you next need to optimize those pages for Google. As such, this chapter is quite important- in fact, this is the meat of the matter where many search engine optimizers (SEOs) tend spend the majority of their time on.
Put another way, this chapter discusses […]
Chapter 4 - Structuring your Site Correctly
This chapter discusses the general structure of a website - folder structure, file names, domain names, page count, and how content should be placed on pages.
Structure by Theme and Topic
The general subject or category of your website dictates it’s theme. Loosely stated, the theme of your website is generally your Primary Keyword Phrase, as determined […]
PART II - Optimizing Your Website
This section deals with those aspects and elements of your website that should be optimized for Google in order to increase relevancy. You want to maximize how relevant your site and pages are to a given search query for a given search phrase (keywords).
In addition to optimizing your site for Google, you should also strive […]
Chapter 3 - Determining Your Best Keywords
This is where your first and most important efforts begin. Do not skip the tasks in this chapter as they form the foundation of your entire effort. It is absolutely critical that you research and determine the most important and relevant keywords for your website.
Time spent upfront in this endeavor will reap great rewards later. […]
Putting it All Together
Now that you have your list of best and most important keyword phrases, here is the general strategy of how to use them on your web pages. Exactly how to optimize your use of keywords on your web pages is the subject of the entire next section.
Sphere: Related Content
Top 5 Things Google Looks For
Although Google looks at over 100 different criteria (which can change in importance over time) for ranking sites, here are the five aspects or elements that are currently deemed a “must-do” if you are serious about a top ranking. There are others elements that will be discussed later on that are also important. The following […]
How Google Ranks Websites
Google uses a sophisticated and proprietary algorithm for ranking Web sites that uses over 100 different criteria in the calculation, each of which is given a specific weighting which can change over time. Because the algorithm can change, specific techniques that used to work well may no longer work as well over time. This is […]
When Google Comes Visiting
To be listed in Google’s database (or index), Google visits your site using automated programs called robots or spiders. Such programs “read” each and every page of your website, starting typically with your home page and then following each link to all other web pages on your site. When a search engine robot or spider […]
