by Dr. Matthew Loop
Are you a chiropractor struggling with the same outdated marketing tactics that your practice management guru has shoved down your throat? Is the “economic crunch” causing your practice many financial problems? If you answered yes to these questions, you are in the same boat as a vast majority of the profession.
Are you wasting thousands of dollars every year on postcards, newspaper drops, and telemarketing? Do you spend time at the chamber of commerce, trade shows, and networking events trying to generate referrals with minimal results? You may be surprised to find out that the best form of marketing and advertising is absolutely free.
For the past few years, I have been teaching chiropractors and other professionals how to leverage the power of social media and see massive, real benefits in their businesses. I am the author and creator of a system that has literally transformed the chiropractic profession and the way practitioners are marketing themselves.
When I was first on these social networks, I knew there had to be a way to harness and leverage them to get massive amounts of new patients coming into my office. That’s when I began the countless hours and months testing and perfecting a system that continuously gave me incredible results.
As I observed other chiropractors on these sites, I noticed that their first instinct was to spam other people with basic advertising. The problem with this, of course, is that people hate spam. Not only that but spamming is actually against the user agreement on most of these sites, and when you are caught, you’ll be booted off their network. The best thing to do is find a marketing mentor who is already skilled at navigating Web 2.0. Very few people do this, either because they already think they know it all, or because they really don’t understand how important it is.
The key to marketing in social networks comes down to credibility. If people perceive you as trustworthy, normal, and friendly you will be welcomed as a ‘friend’. If however, you attack your contacts with a traditional marketing campaign, you will fail miserably. You must be able to give your contacts and friends something of value. Serious thought needs to be put in to the design of your profile page, and the kind of information you place on it. To compete in Web 2.0 your pages must be interesting, informative, and most importantly-fun
Similarly, video marketing has become enormously popular on YouTube. There are millions of videos on the site, and you are competing with some of the most interesting stuff ever captured on a camera. You don’t have to be Steven Spielberg, but there has to be some kind of thought put in to your video presentation.
The fun and profitability of social networking is unparalleled in the world of marketing. For those who understand how to use these sites, you will see immediate benefits from being a part of them. However, it is important to understand the ‘lay of the land’ and to have an experienced guide as you set out to conquer your own corner of the internet.
About the Author:
Ever curious how to use social media to get an extra 10-15 new clients / month with
Chiropractic Marketing strategies? Find how to make $30,000 + / month with this ultimate social media / SEO video training series. Visit
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