by Marcus Richard
There are several basic things that can be done during the creation and production of video for online use that can really help your videos get a boost in the online world. Each of the taken separately are only a piece of the puzzle and there are many pieces. Here we hope to give you the best tips and practices for the beginning foundation of good video for online distribution so get you on the road to better ratings and a stronger viewer loyalty or higher revenue.
What is it? - Every good video starts with a good idea. But that good idea has to then be turned into a good script and good dialog (if you have any). It needs to be compelling and keep the viewer’s interest. But not only that, the story needs to go somewhere or the video has to be setup so that it leads the viewer into wanting to obtain further information, see further episodes or buy the product, whatever the goal of your video is. This can be accomplished with good pacing. An average person speaks 120-150 words per minute so if you are going to have someone speaking then a five-minute video would require around 600 to 750 words if it were one person speaking for the whole video.
What goes where when? - Scripting is good to know who says what. Storyboarding is great for knowing who and what goes where and when. It’s a fantastic way to get the full picture of your video laid out prior to even thinking about shooting. It puts you in the director’s seat of a fully equipped and ready to go idea. That means you’ll know exactly what you need to proceed and will really help your video shine when you get to the nuts and bolts. If all goes smoothly you’re on budget and on time and that helps make for happy people all around.
Finishing Touches - Ok so you’ve got the script written, the actors and props in the proper places and all went well in shooting. Now to put the finishing touches on those videos to make them really pop. Credits, subtitles, and other information can really help you sell your product or keep your viewers informed. Just because it’s video doesn’t mean you can’t use text to push across information like web URLs, email address and other contact information. If you’re selling a product don’t you want the viewers to know where they can get those products or find out more information? Of course you do!
With these steps at the front and back of your video shooting you should be making well-organized, informative video content in no time. Making it interesting, well that’s beyond the scope of this article ,but you can think about keeping things moving at a good pace and you should be on the right track.
About the Author:
Do you want to learn more about how to create quality internet videos? If so, we suggest that you visit ReelSEO.com, the best source for information on
Marketing Video. ReelSEO has a ton of excellent tips, best practices from experts, tutorials, guidelines, and news about the world of
internet video marketing.
