by Marcus Richard
So you’ve made your videos. You’ve put them online. You’ve waited several days and then checked the major video search engines and your videos still aren’t there! You’re ready to rip out your hair in frustration! Well before you do that, why don’t you read these quick tips on how to get your online videos indexed by the major video search engines. These will help get your video noticed and in front of your target audience faster via the search engines that track video.
Keywords “These are, well, key. If you don’t have accurate keywords attached to your video intelligent video search bots aren’t going to be able to pick up your videos so what makes you think that intelligent web surfers will do any better? These keywords should be incorporated into the title, description and used in meta tags for your videos. This applies if you’re hosting the videos on your own site or if you’re putting them up on a video sharing site.
Video Sharing Sites - Comscore says that YouTube gets more search traffic than Yahoo does. So if you really want people to find your video you might want to put it there just to be sure. You’ll still have keywords and other things you need to fill out to help people find you content and you can even make a channel to extend your brand. There are numerous other places that you can submit videos as well and some of them you don’t even need to actually upload the videos but can use RSS and MRSS (see below).
RSS and MRSS “Google Webmaster Tools allows you to link sitemaps so that the Googlebots can more easily find your content. RSS is generally used for standard text and image-based content while MRSS is used for media itself, and can really help boost your search results ranking. You see video, like some other forms of content, not only gets indexed separately in some respects but is also seen by certain search engines as better content. But you’ve got to tell them where to find it and what it is and that’s what the MRSS file does.
Sure these were just three quick ideas to help you get your videos noticed. There are numerous other things that one can do to get the search engines to notice your content the least of which is to have good content to begin with. Another is to make your video content easy to share by including social networking links and more. A little work can go a long way, so get out there and do it
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