SEO - Search Engine Optimisation - How to rank highly in Google

Posted by admin

February 9, 2008

There seems to be a huge amount of information on the internet about how to rank highly in Google. The obvious reason for this is that a listing at the top of the returned results for certain keywords or keyphrases, means traffic, and traffic means good news all round. People make search engine optimisation out as if there is some magical art form which only the skilled and highly trained (and therefore highly paid) can achieve. This however is really not the case at all, and a few simple steps can be taken to improve the ranking of your web page or web site. The first is to look at what Google says to do to get listed. Submit a sitemap to google, through the Google webmasters section, this allows the google spiders to crawl your website easily and for your pages to be listed (although there is no guarantee of a listing). Next, if you have written the content of your webpages yourself and it is original, this is good news, duplicated content is frowned upon and will not help you get ranked well in google. By duplicate content, I believe roughly 60% of the webpage should be original material in order to avoid the issue.

Next, is your page interesting and informative, well written and easy on the eye? If it is then people will want to link to your page. This form of organic linking from web page to web page is the best available as you have to do nothing except write the excellent content and watch the links roll in. A link to your site is essentially a vote from the internet that your site contains something interesting. The more votes the higher you rank. Links, ideally, should be one way (incoming to your site) rather than reciprocal (although reciprocal links are helpful too). The links to your site should contain within the anchor text, the keywords or keyphrases that you are trying to rank highly for, the “vote” for your site, then shows what it is “voting” for. The keywords you are trying to rank for should ideally be listed in your html header, and in the body of your text.

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