Adsense Arbitrage - Still Alive And Well…(Post #6)

Posted by admin

January 6, 2006

Post #6 (October 24)
Forum Username: mikeronet

Brad’s Comments:
Several questions were asked about the exact steps being used to find these profitable keywords using Keyword Elite. Mike responds to this below…
LOL - Well - I laid out the basics of the process in the last post - as far as the method of using KE to search a niche I was interested in. The initial niche was very general in terms, surrounding something involving software. Using KE, I found this particular niche doing a 1000 keyword set in project 1.
From that point - just took that keyword phrase, broke it down between project 1 and project 2, and developed a keyword list that I could use to set up the ads in Adwords.
Now - to your point about starting up… I have probably started up 4-5 campaigns on other niches since then, and none of them have come close to this one. I guess that is the hit or miss aspect of this.
However, I am finding some ways to narrow it down enough to find more hits than misses.

One of the little pieces of advice I found was to focus on general, one-word terms for the 1st round… and focus on those that are high priced “sell” items, where you will have larger companies, with nice, fat advertising budgets, that are willing to pay those high bids on keywords.
Once you have identified a group of 5-10 high paying keywords for that niche, you go to round 2 of the research. Make note of how high or low the search returns are for those words. The higher the search return result, the better your chances at some good traffic.
Round 2 of the research - In my case, I have Article Miner to develop the article I am going to use for a campaign. I will run an article search to find articles that match the keyword criteria of the high paying keywords… exact matches in terms of keyword density. I try to post articles with no less than 5% keyword density.
Since my premise here is going after targeted, PPC traffic, I am not concerned about the issue of duplicated content, since I am not primarily concerned with getting the page indexed.
In regards to the template - I have a basic template which I designed and developed, that I use for all of the articles.

Brad’s Comments:
Michael will actually reveal the basic template he’s using for these Arbitrage articles, a bit later in this report…

All I have to do to the template is modify the META’s for the keywords (The high paying ones I found in round 1). I am still tweaking the final ad placements, otherwise I would provide a sample of the template to you, which I have no problem doing.
I am running [a high conversion] on Adsense with the current template, which is a good number (real good based on some models I am seeing…) but, I think it could be a little bit better.
Next step: I go ahead and set up a sub domain that matches or closely matches the primary keyword of the article, keeping in mind the restrictions of the length of the display URL in Adwords.
I load up the article as quickly as possible, so that it has a chance to get noticed by Google Media bot and start getting ads quickly, so I can ascertain if the correct type of ads are going to post.

Brad’s Comments:
The Google Media Bot is simply Google’s “program” that crawls websites that contain Google Adsense ads. This program scans the page and then figures out which ads are the most relevant for the content listed on the web page.

Using this method, I usually start to see relevant ads almost immediately; however, I have had one or two that start showing ads that have nothing to do with the article, or the keywords. I have found that it is MUCH better to determine if this going to be a problem before I start up the Adwords ads, cause I don’t want to waste any money on ads that are not going to pay me.
I am finding the same thing as you in terms of the projected value of keywords, vs. actual payout. I am coming to the conclusion that the promise of a high payout is rather elusive, though not impossible.
Based on how I understand the escalating bids on a keyword, for the number 1, 2, 3, 4 etc. spots. That, when the “highest” paying bidder drops out - the person in the # 2 position becomes the high bidder, without a change in the pricing. If nobody is going to get into a bidding war over a keyword, then the highest price you get isn’t the one you might see in the search results.
Bottom line I think is; obtaining the highest payout on Adsense is subject to some variables which you have absolutely NO control over, like:
1. Whose ad you are showing, and what ad got clicked on.
2. Was that ad in the # 1, 2, 3, 4 spot?
3. Did the advertiser in the highest position pull ads out of rotation because their ad budget ran out?
And that’s just a few - but you see what I mean by NO control? For the record - I am making every cent of this money on 5 cent Adwords ads, and the clicks are paying on average approx. 15-18 cents per click.
That’s still a 1 to 3 spread - no matter how much your making. I’ll take it. Now don’t get me wrong - I would love to see that go up higher - much much higher. But - I refuse to get greedy in this and screw up. Like I said in my first post - I am out of work, and if I am able to make up a 76K salary by doing 15 cents a click - you can bet I am going to do it in the most stable and long lasting way possible.
Anyway - that’s what I am doing in a nutshell. Hope that helps some.

Post Summary:
He found this main niche doing a 1000 keyword set in project 1.
Then he took the keyword phrase and broke it down between project 1 and project 2 in Keyword Elite, to develop a keyword list to use in Adwords.
He advises to focus on general, one-word terms for the 1st round… and then focus on those that are high priced “sell” items, where you will have larger companies, with nice, fat advertising budgets, that are willing to pay higher bids on keywords.
He then uses Article Miner to develop the article for a campaign. He’ll run an article search to find articles that match the keyword criteria of the high paying keywords… exact matches in terms of keyword density, and tried to find articles with no less than 5% keyword density. Again, you can use other tools for this purpose, OR you can simply write your own article.
He’s not concerned about the issue of duplicated content, since he’s not trying to get free search engine traffic to these article pages.
His Adsense CTR is very high, but it’s against Google’s TOS to say exactly how high.
Next, he sets up a subdomain that matches or closely matches the primary keyword of the article, keeping in mind the restrictions of the length of the display URL in Adwords.
And finally he uploads the article to his server right away, to allow Google’s media bot to quickly visit the web page and serve up related ads.