Adsense Arbitrage - Still Alive And Well…(Post #1)
Post #1 (October 19)
Forum Username: mikeronet
Hi to all:
My first post here in the forum - thought I would wait and see what I could do first before I came out and said anything…
So - without further delay, let me tell you a little about what I am attempting with KE. I am working an Adsense “arbitrage” methodology of a sort - probably not the most scientific of methods, but pretty basic and simple. I will say that, prior to performing this test; I was making basically ZERO on Adsense ads on my websites.
Over the last couple of years, I have found Adsense to be a lot like war - long periods of no activity punctuated by moments of sheer terror. Now - I think I have been able to put the terror in perspective - and make something happen… and not in the way that I had expected, nor that you might think… read on…
4 days ago, on October 16, I started looking for a particular niche to work. For obvious reasons, I will not share the exact niche, but, I will say that it exists in the world of software.
I used KE to develop some keyword listings for this niche, using project 1, and then ran them thru project # 2 to get some basic information down about searches, CPC, and number of Google Adwords campaigns.
Without going through the obvious details - I developed a list of about 10-15 high paying keywords in this niche, and from that point - used an article generating software I own to produce a keyword specific article for some of these high paying keywords. My keyword density in this article is somewhere in the neighborhood of 6%.
I posted this article on a domain I already own, under a subdirectory named after the high paying keyword. I did this for the purpose of seeing how it would play with people who see the Adwords ads I set up for this particular experimental niche.
I set up 2 – 336 x 280 boxes across the top of the fold, under the title and author lines, and side by side, blended into the background. I have another 728 x 90 banner across the bottom of the article, for those who need something to do after they read the entire thing… (if you get that far… lol). I optimized the page for this particular group of high paying keywords… and I was ready to go on the Adsense end.
Now for Adwords: I created 3 separate lists of 1,000 keywords each - from variations of the main keyword, to populate my keywords in Adwords. I set the price on these keywords at 0.05 per click… Of course, most of them came up wanting more of a minimum bid to activate. But for the time being - I had enough keywords active to start the experiment.
The first thing I wanted to see was - how much was Adsense going to pay me for those clicks on the ads on my page. Based on the expected results in KE, I had anticipated a payout of approx. 60 cents - $2.00 per click. What I have found in reality is that Adsense is paying me consistently at 20 cents per click, more or less…
Now - I don’t know if this is the exception or the rule, but - I have always read that using the content ads in Adwords was not really a good idea… but - I started to use them anyway in order to keep my cost per click down to around 3 cents - 4 cents a click.
So - to make a long story longer, here are the results of the last 4 days:
Day 1 - 15 impressions - 4 clicks….33 cents total (I started late in the evening on this…lol)
Day 2 - 95 impressions - 37 clicks….$4.34 total (1st full day in operation)
Day 3 - 128 impressions - 52 clicks….$7.32 total
Today - 485 impressions - 202 clicks - $32.01 total (with approx. 8 hours left to go in Google’s day before change over to Friday totals -I am expecting this to clear $37.00 by the end of the day)
The conversion rates on all days have been middle double digits…
Now with the exception of maybe 1 or 2 clicks on day 1 - every single click and impression I got came from content ads in Google -absolutely none of them are coming from search ads.
When I look at the Adwords side of things, I am seeing that approx. 50 percent of my clicks on Adwords are converting into the clicks on Adsense. I guess I am trying to get a sense of whether this is good, great - or should be improved upon…. please advise.
I was running 2 ads - both getting approximately 50 percent of clicks. I removed the one getting the lesser of the 2 totals, and am now only running 1 ad. Since making this move, the clicks have greatly improved on the Adsense side. I did this earlier today and will stay in this mode for a minute.
My question on this is - Given the monthly searches for this niche, and the various keywords associated with it, should I expect to see this level out at some point - and settle down to a somewhat consistent dollar amount each day that I can count on?
Also - has anyone tried doubling their ads in Adsense to get a bigger share of the overall AdWords clicks, and double your gain more profits from this one niche in Adsense?
Brad’s comments:
Notice how Michael is asking questions to the other forum members? At this point, he’s just beginning his tests and you can tell that he is clearly not very experienced with the whole Arbitrage method. A real testament, and solid proof, that even a beginner can make the arbitrage method work. I’ve purposely left in ALL of Michael’s comments, as I didn’t want to only give you part of the “story”.
Any comments or questions - greatly appreciated. And Brad - You have truly hit a homerun with this software. The truly funny part about this is - I still have not quite figured out the part about parsing out good Adwords keywords at 5-10 cents per click. Anyone who can help me on that would be greatly appreciated!!!
Thanks -Michael
Post Summary:
- He used keywordelite.com to create a keyword list for his specific niche. Then he ran them through project 2 of keywordelite.com to get basic Pay Per Click information to know how many clicks he could expect, as well as roughly how much he would earn per Adsense click.
- He created a list of about 10 to 15 high paying Adsense keywords in the niche he found.
- He then used an article generating software to produce a keyword specific article revolving around those high paying keywords. He tried to get a keyword density, with his main keyword, of about 6% for the article.
- He set up 2 – 336 x 280 boxes across the top of the fold, under the title and author lines, and side by side, blended into the background. And added another 728 x 90 banner across the bottom of the article.
- He uploaded the article to a sub domain he already owned, under a sub directory named after the high paying keyword. He did this to help ensure that Google displayed related Adsense ads on his page.
- He created 3 separate lists of 1,000 keywords each - from variations of the main keyword, to add to his Adwords account, in order to drive traffic to his Adsense article page. He set the price on those keywords to 0.05 per click
- The 4 day results of his initial test are as follows: Day 1 - 15 impressions - 4 clicks… 33 cents total Day 2 - 95 impressions - 37 clicks… $4.34 total Day 3 - 128 impressions - 52 clicks… $7.32 total
Today - 485 impressions - 202 clicks - $32.01 total (with approx. 8 hours left to go in Google’s day before change over to Friday totals – and he’s expecting this to clear $37.00 by the end of the day)
- The conversion rates on all days hover around middle double digits.
- Nearly every click and impression he got to his Adsense article came from content ads in Google, which means the traffic is all coming from other people’s websites that are displaying Adsense ads on their websites. None of his traffic is coming from google.com directly.
- Roughly 50% of his Adwords clicks are converting to Adsense clicks, which is very high.